The Problem: In the Automotive industry, precision and speed are usually at odds. You can have it fast, or you can have it perfect. Rarely both. For an upcoming project, "good enough" wasn't going to cut it. We needed a solution that could scale without sacrificing the artisan quality our clients expect.


The Solution: Go to the Source Research can only take you so far. My business partner and I decided to fly to Cervia, Italy, to vet a state-of-the-art painting robot. Italy has a long history of craftsmanship, but they are also quietly leading the charge in industrial automation.


What We Saw Seeing the machine in action was a "lightbulb moment." It wasn't just about a robot arm moving back and forth. It was about:


  • Consistency: Every micron of coverage can be identical.
  • Efficiency: Work that takes a human crew days can be finished in hours.
  • Integration: How this new tech can be integrated into existing processes.


The Takeaway: Technology isn't about replacing the craftsman, it's about giving them better tools. This trip confirmed that we are on the right track. We are bringing new ideas and I cant wait to share what we have learned of the pilot project soon.